To start carrying out the first email marketing campaign, it is essential to know which tool best suits my eCommerce: there are platforms such as Mailchimp, Sendinblue, Campaigner, or Constant Contact, and each of them is different from the other one. In this article, you can find the 7 best email marketing tools, their advantages, and disadvantages, as well as their subscription plans. Do not miss it!
Why use email marketing in my business?
Email marketing campaigns remain one of the most effective digital marketing strategies today. Despite the emergence of new social networks and channels, email remains the one that manages to generate the most leads, and therefore, more sales can close, and in ecommerce, it is no exception.
Note: The pandemic has served as a boost for many eCommerce businesses. We have become accustomed to online shopping, and right now, doing email marketing can be vital for the expansion of our company.
For this reason, to manage an email marketing campaign more comfortably and in an organized manner.
It is convenient to rely on tools that help us automate processes, create workflows, and, in other words, do many things for us in favor of the strategy that we are implementing.
Today’s established e-commerce companies and entrepreneurs take great advantage of available software that allows them to do their jobs better and faster. From programs to make infographics, design tools, and of course, email marketing campaigns.
How do I find the tool that best suits me?
We have already chosen our eCommerce platform and follow our 5 essential tips to manage our eCommerce. It is then the moment to choose between the infinity of options offered to us to carry out our email marketing campaigns.
Each platform adapts differently to the user. We have different options depending on our needs:
- How many emails do I send per month?
- Is my contact list big in size?
- Do I need to send transactional emails?
- Can I integrate my email marketing platform with the rest of the tools I use?
This last question is important since the difference between doing everything manually and being automated is critical. If you want to know how to leave all your processes automated, whether they are sending invoices, tickets, or any other point, do not miss this video about Zapier.
It is also very important to consider our spending capacity. We have prepared a guide with the essential work tools to manage our business online so that you can have all the information necessary to make the best decisions in your company.
What are the best tools for email marketing?
Here we will talk about five of the best email marketing tools that exist today. We will see their pros and cons, and we will make a comparison between them so that you can decide on the one that best suits your needs. Are you ready?
Sendinblue
It is one of the best-valued platforms today for businesses of all kinds, including e-commerce. In addition to allowing the sending of emails in large volumes, you can also send bulk SMS.
Sendinblue Pros
- Mass sending of emails and SMS.
- It allows you to create workflows to automate communications and processes.
- It has CRM features.
- The free version allows unlimited contacts.
Sendinblue Cons
- Templates are limited.
- Setting up the account can be a bit confusing.
Sendinblue pricing
Sendinblue offers a free plan, excellent for startups and eCommerce that are starting because it allows an unlimited number of contacts and a maximum sending of 300 emails per day. However, starting at $25 a month (Lite plan), you can make an unlimited sending of daily emails, A / B tests, reports for a maximum of 10 thousand monthly shipments.
It is followed by the Premium plan that starts with $65 per month and a volume of 20 thousand monthly shipments. They also include other features such as automation and landing pages. Finally, the Business plan is personalized according to your needs.
Mailify
Mailify is one of the most popular tools for mass mailing. Unlike other platforms where you pay by the number of subscribers, in Mailify, you pay by the number of emails sent in a month. Therefore, you can select a plan according to the average sending of emails that you plan to do in a given month.
Mailify Pros
- It allows an unlimited number of contacts.
- Different and numerous templates to select from.
- Easy to use editor.
- It has a desktop version that will enable you to use your information locally instead of the cloud.
Mailify Cons
- It has few contact fields available, which makes you have to add them manually if it is not what you need.
- The landing pages they have do not allow adding forms.
- It does not enable segment lists.
- If you have a low volume of monthly mailings, it is a bit expensive.
Mailify pricing
They offer four plans depending on the number of email credits you need. Up to 5,000 has a cost of $69 per month. It is followed by the 10,000, 25,000, and 50,000 plans at $99, $139, and $179, respectively.
Constant Contact
This software is excellent for email marketing campaigns and for managing social media accounts and purchases through them. For small and medium-sized companies and an eCommerce of any size, it works very well.
Advantages of using Constant Contact
- Intuitive and elegant.
- Integration with social networks.
- Integration with events and electronic commerce.
Cons of using Constant Contact
- The templates do not offer much flexibility, they practically only allow you to place your brand logo and nothing else.
- Once you reach thousands of contacts, the prices go up significantly.
Constant Contact Pricing
They offer two plans called Email and Email Plus. The first is up to three users and costs $ 20 per month. The second is up to 10 users and has a cost of $ 45 per month and more options for use within the platform. You can start with the first month free.
Constant Contact
This software is excellent for email marketing campaigns and for managing social media accounts and purchases through them. For small and medium-sized companies and an eCommerce of any size, it works very well.
Advantages of using Constant Contact
- Intuitive and elegant.
- Integration with social networks.
- Integration with events and electronic commerce.
Cons of using Constant Contact
- The templates do not offer much flexibility, and they practically only allow you to place your brand logo and nothing else.
- Once you reach thousands of contacts, the prices go up significantly.
Constant Contact Pricing
They offer two plans called Email and Email Plus. The first is up to three users and costs $20 per month. The second is up to 10 users and costs $45 per month and more options within the platform. You can start with the first month free.
Mailchimp
It is a tool that has been in the market for several years and is mainly used to create subscriber lists, email campaigns, and autoresponders. Perhaps for those facing the tool for the first time, it can be overwhelming, but the good thing is that it has a lot of free information to make use of as quickly as possible.
Advantages of using Mailchimp
- The price and quality are excellent.
- Allows up to 2,000 free contacts.
- It is pretty intuitive.
- It provides integration with other tools, for example, WordPress.
- It will enable you to monitor clicks, read messages, bounces, and more.
Cons of using Mailchimp
- The program is only in English.
- For paid versions, it is considered expensive.
- Automation is a bit limiting.
Mailchimp pricing
Accessible for an audience, a user, and up to 2 thousand contacts. Then it is divided into three plans: Essentials of $9.99 per month, 3 audiences, 3 users, and 50 thousand subscribers; Standard at $14.99 per month allows 5 audiences, 5 users up to 10,000 subscribers; and Premium that costs $299 per month with unlimited audiences and users up to 200 thousand subscribers.
Campaigner
This tool for email marketing has nothing to envy the others already mentioned in this list. It offers fair price options for automating processes, conducting email campaigns, analytics, and much more. It is intended for both experienced and novice marketers.
Advantages of using Campaigner
- 24/7 customer service.
- UI-focused productivity.
- Numerous options in templates and customization.
- Online resources to learn how to use the platform.
Cons of using Campaigner
- Requires a credit card to use the free trial.
- It does not have a free version.
- It is not easy to migrate to other options.
Campaigner pricing
They offer four plans for email marketing: Starter at $59 per month that allows you to have up to 5,000 contacts; Essential at $179 per month up to 25,000 contacts; Advanced at $649 per month and up to 100,000 contacts; and eCommerce from $79.95 per month that allows integrations with Shopify, Magento and more.
In addition, they have plans for SMS marketing that range from $45 to $550 per month, depending on what you need. They also offer the option of creating your personalized plan.
Easymailing
‘ Effective design for a direct hit. ‘ This is how they are defined in Easymailing, the recently created Spanish email marketing platform. It is useful both for people who are just starting and for experts in the field, and it offers payment plans that adapt very well to the needs of each user.
Advantages of using Easymailing
- Accompaniment at all times (email, chat, and telephone).
- Accessible for all types of users.
- Many price options, customized for each case. You even have the option of paying only for what you are going to use.
Cons of using Easymailing
- Its recent creation may not offer us the necessary peace of mind.
- It does not have a free version.
- It is not easy to migrate to other options.
Easymailing prices
The free version allows us to have up to 250 subscribers and send a total of 2,000 emails per month. Of course, it is the only plan with limited functionalities. The plans are based on subscribers: between 250 and 500 is €12 per month, and from there, €3 is added every 500 subscribers.
Monthly emails are limited to 50,000 subscribers, but that is not usually a problem for our first email marketing campaigns. In any case, we can always use the prepaid option with options ranging from 5,000 shipments for €49 or 25,000 for €142, up to €696 for 200,000 shipments.
Mailjet
If what we want is a free email marketing tool, this platform best suits our needs. It is present in more than 150 countries, and its free plan allows us to have an unlimited number of contacts and automate our campaigns and SMS. It is ideal for teamwork.
Advantages of using Mailjet
- Unlimited contacts.
- It offers the option of creating group workspaces, perfect for projects in development.
- International power.
- For marketers and developers.
Cons of using Mailjet
- We do not pay for contacts, but we pay for emails sent.
- Not suitable for beginners.
Mailjet pricing
Together with Mailify, it is the closest thing to a good tool for free email marketing. In Mailjet, we find two basic plans, which change in price depending on the number of monthly emails: the Essential plan, from € 14, gives access to online assistance, segmentation, and 1 subaccount. On the other hand, the Premium plan allows us to do A / B Tests, gives multi-user access, and a maximum of 10 subaccounts.
And once the tool is chosen, what do I do?
Now is the time for you to try the different platforms and their options to make your assessment. We recommend Sendinblue.
After testing different email marketing tools, its CRM characteristics and automation capacity have allowed us to work in an agile and comfortable way, making it our reference.
Sendinblue also allows us to integrate its functions with Zapier. This is very useful for entrepreneurs and freelancers since it will enable you to have your campaigns to your invoices with a single click. With the more than 4,000 apps available in Zapier, you can automate tedious processes and save a lot of time.
Apart from the ones we have taught you, there are other email marketing tools on the market, but we have made this selection based on a free trial test in more than 20 programs. We have stayed with these 7 mass mailing platforms for different characteristics that each has given us.
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